Global rebrand
for MINI

I had a pleasure to work closely with creative team at KKLD* and MINI in order to develop a consistent strategic and creative rebranding. The relaunch was then applied to all products and services and rolled out globally across all channels and consumer touch points. Throughout collaborative work process, I had a pleasure to work on MINI brand relaunch, MINI Connected, MINI Next, MINI Accessories, John Cooper Works as well as multiple design on social media campaigns (MINI Convertible, Countryman, Clubman, Hatch). I also helped to develop branding for MINI Living and MINI Fashion.