Google Assistant – Mach mal, Google
As a member of an amazing team at R/GA Berlin, I had a pleasure to help developing an integrated campaign for first wave Google Assistant in Europe “Make Google do it” (“Mach mal, Google”) Europe, proceeded by the second wave for German market exclusively.
Since Google Assistant wasn’t as widely known in Europe as in the US market, we decided to familiarise the audience with the product by expending the narrative and showing the broad possibilities of the product. “Play, pause, navigate, find, read etc. Make Google do it”. We used both typographic treatment as well as strong, often quirky visuals, showing the practical use of the Google Assistant.
My role: My contribution panned from concept (activation, social), through design to overlooking production with a focus on OOH and social, for both print and digital media.
Agency: R/GA Berlin
